Why is a logo that important?
Every company needs branding. A unique visual identity. (Read about it)
The Logo is the cornerstone of it all.
Your goal is to make yourself / your business memorable. The logo can be everywhere and doesn't need a description following it. It stands by it's own and makes you noticeable.
Sometimes all you have is only few seconds before your potential customers are moving on. You have to "tell" them about your business - what is your service or what do you sell in the most efficient and simple way.
In our world, especially the modern world, the looks means almost everything. People are drawn to interesting and attractive designs. The logo catches the eye and sometimes makes people also think. by doing that it grabs their attention and increase
the chance to sell your product.
